Why home-based selling is rising in Nigeria
Several factors have made home-based online businesses one of the fastest-growing categories in Nigeria:
• Shop rents in Lagos, Abuja, and other major cities have risen dramatically — many shopkeepers can no longer afford physical locations • Smartphone adoption now exceeds 200 million subscriptions, making mobile commerce ubiquitous • Customers increasingly prefer doorstep delivery over visiting markets • Online payment infrastructure (Flutterwave, Paystack) makes secure transactions easy • Logistics companies (GIG, Sendbox, Topship, Kwik) handle delivery so you don't need a fleet
The result: anyone with products to sell and a smartphone can run a real business from a single room.