Research before pricing
Search your product on PBridge. Note the 5-10 cheapest, 5-10 most expensive, and the median price. Your initial price should be 5-10% below median to drive early sales, then move to median once you have 5+ reviews.
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Vendor Success Guide
Pricing Strategy for Vendors
Pricing too low leaves money on the table. Pricing too high kills sales. This guide teaches you the exact pricing science that ₦1M+ vendors use.
Psychological pricing
₦99,000 feels significantly cheaper than ₦100,000 but only differs by ₦1,000. ₦19,999 vs ₦20,000 same effect. Round to ₦950, ₦9,950, ₦99,950, etc. for premium products where odd numbers undermine premium feel.
Bundle pricing
If you sell ₦80,000 phone and ₦15,000 case separately, offer 'phone + case bundle' at ₦90,000. Buyer saves ₦5,000, you make extra ₦10,000 over phone-alone sale, plus you've sold a case that might not have moved otherwise.
Dynamic pricing for sales
During Black Friday or Christmas, vendors can temporarily lower prices 10-25%. Increase volume offsets reduced margins. Don't permanently lower prices — psychological effect of seeing 'was ₦100k, now ₦80k' drives more sales than just listing at ₦80k from the start.
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Create vendor account →FAQ
Should I match competitors' prices?
Initially yes for the first 10 sales. After reviews, you can charge 5-15% premium if your reputation and presentation justify it.
When to discount?
Slow-moving inventory (90+ days no sale), seasonal items going out of season, and major sales events (Black Friday, January).