Product mix for ₦1M/month
Strategy varies by category. Phones: 4-6 active flagship listings averaging ₦400,000 sale price = 2-3 sales/day. Fashion: 30-50 active listings averaging ₦30,000 sale price = 30-35 sales/day. Most ₦1M+ vendors have 20-40 active listings with a clear best-seller making 30%+ of revenue.
Pricing strategy
Premium pricing wins long-term. ₦1M+ vendors typically price 5-15% ABOVE market average because their reputation, photos, and service justify the premium. Cheaper alternatives lose to better-presented competition over time.
Customer service systems
Respond to messages within 1 hour during business hours, 4 hours otherwise. Have FAQ pinned in every listing. Use canned responses for common questions but personalize signatures. Buyers who feel heard return and refer others.
Inventory and operations
Track stock religiously. Out-of-stock listings hurt the algorithm. Hire one assistant when monthly sales exceed ₦500,000 — that's when single-vendor operations break down. Outsource packing if you don't enjoy it.
Marketing beyond PBridge
Drive Instagram, WhatsApp, and TikTok traffic to your PBridge store URL. PBridge gives you the trust infrastructure; social media gives you the audience. Best vendors combine both.